From 2 May 2023, the Nieuwe Instituut celebrates the 30th anniversary of Droog, the innovative and rebellious Dutch design collective. The Droog30. Design or Non-Design? exhibition presents pioneering and iconic designs from a label that, over the years, has generated as much controversy as it has affection. The exhibition can be seen first at the Triennale Milano from 15 to 24 April, during Milan Design Week / Salone del Mobile.