Nieuwe Instituut announces the long-term display ‘Dutch, More or Less: Contemporary Architecture, Design and Digital Culture’Nieuwe Instituut announces the long-term display ‘Dutch, More or Less: Contemporary Architecture, Design and Digital Culture’

• From 1 June 2024, Dutch, More or Less: Contemporary Architecture, Design and Digital Culture can be seen at the Nieuwe Instituut in Rotterdam.
• This idiosyncratic display on more than 30 years of Dutch design is dedicated to all three disciplines on which the Nieuwe Instituut focuses: architecture, design and digital culture.
• Dutch, More or Less does not tell “the” story of Dutch design, but celebrates its diversity.
• The display is long-term and will be on display at the Nieuwe Instituut for two years.

Since the 1990s, the term “Dutch design” has been consciously used as a means of putting the Dutch brand on the map and on the market in an increasingly globalising world. At the same time, many Dutch designers have established themselves at the global forefront of the various design disciplines. What distinguishes their work from that of their counterparts elsewhere in the world, and how has the characterisation of “more or less Dutch” evolved over time?

The long-running display Dutch, More or Less: Contemporary Architecture, Design and Digital Culture focuses on how the spaces, objects and interactions within the three disciplines represented by the Nieuwe Instituut reflect the cultural, social, political, technological and ecological developments of the past 30 years.

Architecture, design and digital culture are not shown separately, but grouped together according to different themes, ideas, issues and new ways of thinking, creating a striking overview of how Dutch design is exemplary for the convergence and interaction of the design disciplines.

Among the more than 60 objects in Dutch, More or Less are, of course, works by well-known pioneers including architecture offices like OMA and MVRDV, designers like Hella Jongerius en Viktor&Rolf, and digital initiatives like De Digitale Stad (the Digital City) and Mediamatic. But unexpected outsiders are also represented, as well as new talents specially invited to preview the future of Dutch design.

Dutch, More or Less: Contemporary Architecture, Design and Digital Culture can be seen from 1 June 2024 at the Nieuwe Instituut in Rotterdam. The display is long-term and will be shown in different configurations for two years.

For more information, see: https://nieuweinstituut.nl/en/projects/dutch-more-or-less

Ends

Images: can be downloaded here.

Opening and press preview:

The festive opening of Dutch, More or Less is on Friday, May 31 from 5:00 PM to 9:00 PM in the Nieuwe Instituut, with a versatile program in which we look ahead to the future of Dutch design. Press is cordially invited to attend.

It is also possible to get an exclusive preview in the days leading up to the opening. The curators are available for explanations and interviews. If you are interested, please contact us using the details below.

Contact: Robin van Essel | Press Officer | r.vanessel@nieuweinstituut.nl | +31 (0)6 3803 9218