Nieuwe Instituut
Nieuwe Instituut

Sonneveld House

New Store

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We need your hair!

Why dispose of useful resources? Get a haircut at the New Store hair salon and donate your hair. It will be processed into innovative and natural yarn, a project by Human Material Loop together with local hairdressers.

New Store 2.0, Milan Design Week 2024. Photo: Giulia Virgara

Hairclippings
All the hair will be collected and transported to Brightlands in the Netherlands, where Human Material Loop processes it into innovative and natural yarn.

We need at least 3 centimeters of your hair
Your hair needs to be long enough for it to be processed properly.

Hairdresser
Your hair will be cut by local hairdresser Iris Hoeben of Ragtag.

No washing
We won't be able to wash your hair, but our hairdresser will make sure you leave New Store looking great and stylish.

Pricing
During Dutch Sustainable Fashion Week, you can get a haircut from local hairdresser Iris Hoeben at a heavily reduced fee of €12,50 per cut (or €7,50 for students).

Make a reservation
By booking an appointment at the New Store by the Nieuwe Instituut, you are agreeing to participate in our hair recycling initiative in collaboration with Human Material Loop. This means that any hair cut during your appointment may be collected and recycled for textile development purposes by Human Material Loop. Please note that no DNA tracing or testing will be conducted on the collected hair, and your personal information will remain confidential. Also note that no DNA can be found in cut-off hair to trace an individual back, as all follicles are destroyed during the processing by Human Material Loop. If you do not wish to participate, please refrain from booking an appointment at the New Store. For more information about Human Material Loop and their mission to lower emissions in the textile industry, please visit their website.

New Store 2.0, Milan Design Week 2024. Photo: Giulia Virgara

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