New StoreNew Store

In-house pop-up concept store is third step towards a fully regenerative museum shop.

In the New Store, designers and visitors work together to test alternative forms of value exchange, using human hair.

The third edition of the New Store Dialogue series was framed through the idea of the value web.

During the recent Dutch Design Week 2023, Nieuwe Instituut presented the first version of New Store: a project that explores the possibilities (and challenges) of regenerative retail.

In the research and development phase of the New Store (2022-2025), the Nieuwe Instituut and IABR are organising a joint series of sessions with designers and other experts.

Nieuwe Instituut calls for designers interested in testing products, systems or services that contribute to regeneration rather than extraction and exhaustion. In order to do so, it offers a physical ‘testing ground’, a new kind of retail model: New Store.

In the research and development phase of the New Store (2022-2025), the Nieuwe Instituut and IABR are organising a joint series of sessions with designers and other experts.