New Store
Imagine a shop where being a consumer helps, rather than harms, the environment. Nieuwe Instituut presents New Store to rethink the concept of the ‘product’ and explore alternative forms of exchange. After two New Store pop-up stores, one at Dutch Design Week 2023 and the other at Milan Design Week 2024, a third New Store pop-up will land in Rotterdam at the Nieuwe Instituut in the fall of 2024.
Within this multi-year project, Nieuwe Instituut is collaborating with the International Architecture Biennale Rotterdam (IABR) and research consultancy The Seeking State. Together, we will explore how retail can make a positive contribution to environmental and social processes in the long term.
New Store 1.0 at Dutch Design Week 2024
➝ Read moreNew Store 2.0 at Milan Design Week 2024
➝ Read moreThis ‘non-extractive’ way of working, which avoids extraction, exploitation and depletion, is the first step in a longer journey. The path to regeneration runs from the current status quo of exploitation, through restoration and conservation, and ultimately to improvement.
The aim of the New Store is to work towards this improvement by testing and implementing new practices, projects and exchanges. What will this look like? Nieuwe Instituut calls on designers and creatives to think along in designing products, stores and exchanges in a different way.
The development of the New Store project is the result of collaboration with the International Architecture Biennale Rotterdam (IABR), The Seeking State, New Order of Fashion, Residency for the People, Temporiuso, Ferrari Fashion School, BlueCity, Central Saint Martins of the University of Arts London, as well as individual researchers and designers.