New StoreNew Store

In this third pop-up of the New Store, located in the foyer of the Nieuwe Instituut, you can browse the shelves for products – all developed in collaboration with local designers.

Nieuwe Instituut is opening a fresh temporary branch of its New Store during Paris Design Week 2025 (September 4–13). Guided by French and Dutch experts, visitors to the store-turned-testing ground can knit using locally spun, dyed and designed wool from local sheep.

The first New Store pop-up opened its doors during Dutch Design Week 2023, from 21-29 October, at the Residency for the People in Eindhoven.

With the New Store 2.0, presented at Milan Design Week 2024, Nieuwe Instituut tested alternative forms of exchange. Can a store help our planet to sustain life, instead of just consuming natural resources?