New StoreNew Store

In this third pop-up of the New Store, located in the foyer of the Nieuwe Instituut, you can browse the shelves for products – all developed in collaboration with local designers.

At Paris Design Week 2025 (4-13 September), New Store 4.0 – Fashion Farming presents a dynamic testing ground, where visitors become active participants in the creation and research of regenerative fashion.

The first New Store pop-up opened its doors during Dutch Design Week 2023, from 21-29 October, at the Residency for the People in Eindhoven.

With the New Store 2.0, presented at Milan Design Week 2024, Nieuwe Instituut tested alternative forms of exchange. Can a store help our planet to sustain life, instead of just consuming natural resources?