New Store is back – book a haircut, donate your hair!
Following its success in Milan and at Rotterdam Art Week, New Store 2.0 is back in Rotterdam. Get your hair cut in the Nieuwe Instituut’s foyer as part of Dutch Sustainable Fashion Week. Your hair clippings will get a new lease of life, as part of an innovative, natural and timely project. Once again, we are collaborating with Human Material Loop, with local hairdresser Iris Hoebe doing the cutting.
9 October 2025 16:00 - 11 October 2025 15:00
With its New Store, the Nieuwe Instituut is taking a fresh approach to the shop of the future. Can a store contribute to a healthy planet, instead of depleting resources and harming nature? What might other forms of exchange or sale look like?
Book a haircut
It’s not just an idea. From 9 to 11 October 2025, you can book a haircut. Your hair clippings will then be processed into a yarn that can be used in all kinds of textiles.
Dates and times
- Thursday evening 9 October: 18:00 –21:00
- Friday 10 October: 11:00 – 17:00
- Saturday 11 October: 11:00 – 17:00
Reservations will open soon!
Dutch Sustainable Fashion Week in Rotterdam
From 9 to 13 October, Rotterdam will be all about sustainable fashion. Designers, artists and organisations from across the city will come together for Dutch Sustainable Fashion Week (DSFW). The event will showcase Rotterdam’s innovative creativity, while putting sustainable fashion firmly on the map.