Open Space 2023
8 February 2023 - 28 April 2023
Irene Ha
Does a fashion brand have to produce wearable clothing in order to create its own convincing world? In the Baby Blow Up project, fashion designer and artist Irene Ha experiments with an alternative design practice. As Baby Reni, she works on an interdisciplinary kind of fashion, producing nothing you can wear.
According to Ha, the fashion industry lures shoppers into the world of a brand by presenting them with a constant stream of feelings and ideas. To become customers, they must want to belong to that world. The ideologies that brands stand for are visible not only in the the designs they sell, but at least as much in the promotional images that they spread around themselves. Baby Reni reuses and expands that visual advertising and PR language to bring visitors into her own creative universe.