Historically, large corporations and cultural institutions have contributed to a rich and experimental graphic-design culture in the Netherlands, which has played an important role in establishing the reputation of Dutch design abroad. This culture is now under threat.
Increasingly, even this category of clients opts for the standardisation of communications with the result that the public's preferences are reinforced rather than challenged. This approach leads to a shrinking of the graphic-design landscape and is disastrous for the development of young talent. It is part of the remit of Het Nieuwe Instituut to counter this stagnation. Accordingly, the plans for a new graphic identity quickly turned to thinking about providing a new platform for graphic designers that would simultaneously form the identity and communications for Het Nieuwe Instituut.
Editor's note, July 14, 2023: The pages of this project pertain to the previous visual identity and website of Het Nieuwe Instituut during the period up to 2023.
Interview Maureen Mooren
The new visual identity of Het Nieuwe Instituut consists of a continuously expanding variety of designs, held together b...➝ Read more
Het Nieuwe Instituut as client
The establishment of Het Nieuwe Instituut in 2013 marked a turning point in the nation’s cultural policy. Architecture, ...➝ Read more
The website as online gallery
Beyond the homepage. That was an important idea behind the website for Het Nieuwe Instituut. Together with interactive d...➝ Read more