The website as online gallery
Beyond the homepage. That was an important idea behind the website for Nieuwe Instituut. Together with interactive design studio Moniker, a concept was developed in which each project was given its own look. The site functions not only as a communications tool but also as a platform for interactive design.
Note from the editor, dated 14 July 2023: this article is about the previous visual identity and website of Het Nieuwe Instituut in the period up to 2023.
The old website was built around so-called 'web magazines': independent mini sites for various projects, each with its own identity and structure. Every major project and the most important organisational components had their own magazine on the website. In addition to announcing exhibitions and events such as lectures and debates, the magazines provided background information including extensive project descriptions, reports on activities and longer texts such as essays and interviews. The web magazines functioned as independent mini sites with their own web address and menu structure. In keeping with the house-style design by Maureen Mooren, the sites used a single typeface in four formats. The screen was divided into a grid of thirty-two blocks, which determined the margins between elements, no matter the window size. In this respect, the design was fully responsive.
Like their printed counterparts, each of the web magazines had its own cover: a dynamic, interactive visual 'opening' for the magazine. The covers were created by various designers, who in many cases were responsible for the graphic design for the entire project. Each web magazine thus had its own identity and the website functioned both as a source of information and as a platform for graphic and interactive design. The many designers who developed a cover for Het Nieuwe Instituut include Bart de Baets, Phillip Bührer, Valentijn Goethals, Rudy Guedj, Marc Hollenstein, Sandra Kassenaar, Koehorst in 't Veld, Karlis Krecers, Jan Robert Leegte, Kristoffer Li, Lu Liang, Tomas Lootens, Luna Maurer, Moniker, Maureen Mooren, Metahaven, Laura Pappa, Jonathan Puckey, Vit Ruller, Tereza Ruller, Kristoffer Sølling, Jochem van der Spek and Roel Wouters.
In partnership with various graphic designers, interactive design studio Moniker made the site's web covers: interactive artworks that functioned as the 'cover' for the web magazines on each project.