New Store
Ása Bríet Brattaberg’s designs are examples of ‘farm to closet’ fashion – meaning items that go straight from the field to your wardrobe. This capsule collection is handmade using locally sourced French wool that has been coloured with natural chamomile dyes.
Ása launched her regenerative collection during Paris Design Week 2025, as part of New Store 4.0, in collaboration with Atelier Néerlandais. This pop-up explored the possibilities of an alternative garment production cycle, using regenerative textiles.
Price: €8.625,85
The wool was gathered by Collectif Tricolor, an organisation dedicated to revitalising the French wool industry. The clothing’s distinctive colour is the result of a partnership with LOADS Collection, the first textile label to be certified by Demeter, meaning it has been officially recognised as a biodynamic producer.