Nieuwe Instituut
Nieuwe Instituut

Sonneveld House

New Store Hair Salon

New Store Hair Salon is back – come and get a trim and donate your hair! During Black Achievement Month, the Nieuwe Instituut’s Foyer is the place to get your hair cut. All hair types are welcome, provided we can cut at least 3 centimeters of your hair. As part of this project by Human Material Loop in collaboration with local hairdressers, your hair will be processed into yarn that can be used in all kinds of textiles.

15 October 2026 16:00 - 17 October 2026 15:00

New Store Hair Salon during Rotterdam Art Week, 2025. Photo Isa de Jong.

New Store

Through the New Store, we are taking a fresh look at the shop of the future. Can a shop contribute to a healthy planet, instead of using up raw materials and depleting nature? And what could alternative forms of exchange or sale look like?

Book a haircut

It’s not just theory – you can actually book a haircut for 15, 16 or 17 October 2026, professionally provided by Bela Belíssima! Read more about how the New Store Hair Salon works here.

Dates and times

  • Thursday evening, 15 October 18:00 – 21:00
  • Friday, 16 October 11:00 – 17:00
  • Saturday, 17 October 11:00 – 17:00

Location: Nieuwe Instituut | Tickets: € 12,50

Book a time slot

Over Black Achievement Month

Black Achievement Month (BAM) is an annual event held in the Netherlands in October. Reaching a broad audience, it raises awareness of the contributions of Black Dutch people of African descent to Dutch society. The goal is to combat racism, discrimination, xenophobia and intolerance, and to achieve the full inclusion of the Black community in the Netherlands.

Project

Nieuwsbrief

Ontvang als eerste uitnodigingen voor onze events en blijf op de hoogte van komende tentoonstellingen.