Plan Your Visit
New Store Museum Shop
In the New Store, we imagine the shop of the future: one that helps, rather than harms, the environment.
New Store ultimately aims to be completely regenerative. The museum shop at the Nieuwe Instituut acts as a testing ground, bringing designers’ ideas and proposals into the real world. Together we explore what it means to design, produce and shop in a fully regenerative way.
Every product in the museum shop is the result of partnerships with local designers. More products will be added throughout the year.
Visit the New Store during the museum opening hours. You’ll find it in the foyer, just past the bookshop. You don’t need a museum entrance ticket to visit the New Store.
Tuesday - Wednesday 10am - 5pm
Thursday 10am - 9pm
Friday - Sunday 10am - 5pm