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Samira Benlaloua

Samira Ben Laloua designed the exhibition graphics, flyer and poster for the exhibition 1:1 Sets for Erwin Olaf & Bekleidung in 2013. She is the founder of the graphic design studio BL/DP and is director/editor-in-chief of the multidisciplinary platform Extra Extra, which comprises an international magazine, an online platform and events that celebrate sophisticated and sensual life in big cities. She was a co-founder of the six-monthly magazine 'Club Donny: strictly unedited journal on the personal experience of nature', which also included a website and an undefined 'club'.

1:1 Sets for Erwin Olaf and Bekleidung

In _1:1 Sets for Erwin Olaf_, Het Nieuwe Instituut showed six actual three-dimensional sets that have been developed for Erwin Olaf by the décor designer Floris Vos. These sets create a world that exists solely by virtue of the photograph: they are made exclusively to bring a character to life. How is the visitor to judge them? Do these 1:1 models belong to the world of architecture or design? Or do these projections of a dreamed inner world belong to the realm of art?

The sets for Erwin Olaf were combined with the exhibition Bekleidung. In the nineteenth century, this term - based on the distinction between a wall and a wall surface - referred to the delimitation of space as the primary purpose of architecture. But what does the term mean today if the artist views a decorative wall surface as a place for the imagination?

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