New Store Product DropsNew Store Product Drops

For this product drop, the New Store is offering the following items: sand jewellery by Studio IF; UnderGarden cotton underwear designed by Iris Veentjer; the Oyster Mushroom Growkit by Rotterzwam; Coffee-to-Throw recyclable coffee cups by Fabrikaat, in collaboration with Jatiwangi Art Factory and the ROEM Institute; and, last but not least, regenerative clothing designed by Ása Bríet Brattaberg, in collaboration with LOADS Collection and Collectif Tricolor. The products are presented by fashion and textile expert Rachid Naas.

Designer Irma Földényi (Studio IF) ‘borrows’ from nature with her sand jewellery. She creates her designs by mixing sand with a natural binding agent. As soon as the jewellery comes into contact with water, it dissolves, allowing the sand to return to its natural cycle.

UnderGarden by Iris Veentjer is a regenerative underwear line that is free from chemicals and synthetic materials. Once your UnderGarden item has reached the end of its life cycle, you can bury it with the included seeds, after which it will become a source of new life.

With the Oyster Mushroom Grow Kit by Rotterzwam, you can grow your own mushrooms in the comfort of your own kitchen. Your used coffee grounds are given a second life as a nutrient-rich medium in which the mushrooms can flourish.

Coffee-to-Throw cups by Fabrikaat are an eco-friendly alternative to traditional ceramic production and disposable plastic cups. Made from unfired clay and water-resistant beeswax, the cups can be reused a few times for hot drinks and will dissolve in cold water when they are ready to be discarded.

The selection of wool garments designed by Ása Bríet Brattaberg was handcrafted within a regenerative wool production cycle. It was also on display at New Store pop-up 4.0 during Paris Design Week.

With the New Store project, the Nieuwe Instituut reconsiders traditional relationships between raw materials, labour and exchange by exploring the possibilities of regenerative shopping. Designers exploring alternative ways to create and sell their products are invited to join the testing ground of the New Store.