Opening New Store pop-up 3.0Opening New Store pop-up 3.0

While pop-up 1.0 focused on different forms of exchange and pop-up 2.0 explored possibilities for a new value web, you can now step into the New Store pop-up 3.0 in the foyer of the Nieuwe Instituut. Browse the shelves for a wide range of products for the holiday season as well as all year round. Every product is the result of partnerships with local producers.

New Store’s ultimate goal is to be fully and thoroughly regenerative. Although we’re not there yet, these New Store pop-ups act as a testing ground that bring designers’ ideas and proposals into the real world. Together with external partners, the third pop-up delves into what it means to design, practice and purchase in a fully regenerative way.

New Store pop-up 3.0 features SeaWood Materials by BlueBlocks, Reef by Urban Reef, Eggshell Ceramics by Atelier LVDW, Loop EarthRise Urns™ by Loop Biotech, Woolfiller by Heleen Klopper, Mother Reef by Oyster Heaven and the Duckweed Tile by Flip the City. Get a preview of the products here! This new pop-up will remain at the Nieuwe Instituut for at least a year, after which it will gradually develop into a more permanent store. Throughout the year, additional products and research will be added to the product selection.

• 19:00-19:30: Walk-in
• 19:30-20:00: Opening and introduction of the New Store 3.0’s collection
• 20:00-22:00: Drinks, meet the designers, and shop for holiday gifts!