Het Nieuwe Instituut, in collaboration with research fellow Ruben Jacobs (cultural sociologist), organised two evenings under the title Soft Strategies, a reference to the way in which designers can make technological objects more 'human'. On July 9 2015, the conversation with the designers Vinca Kruk of Metahaven, Marcel Schouwenaar of The Incredible Machine, Simone C. Niquille and Florian Cramer focused on the ethical aspects of the design practice. How ethical can a designer be? How far reaches his ability to influence underlying systems?