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Home of Eternal Cleanliness

Photo: Johannes Schwartz

Photo: Johannes Schwartz

One of the remarkable side effects of the Covid-19 pandemic has been the huge spike in sales of cleaning products. Confined to our homes, it appears that we have all embarked on a cleaning blitz. And not simply for the sake of hygiene. It turns out that in these stressful pandemic-dominated times, cleaning provides a measure of calm. These cleaning videos enhance that effect because the sound track was created using ASMR (autonomous sensory meridian response), that has become hugely popular in recent months, partly because of its calming effects.

Design: Koos Breen

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