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Dream House

Photo: Johannes Schwartz

What images does the search term 'dream house' conjure up from the universe of the World Wide Web, and what stereotypes emerge? Designer Astrid Seme used different search engines in 16 different languages to find out what kind of images the term generated. Are they the result of a coded reality or do they stem from a collective subconscious? Do they indeed resemble the home of our dreams?

The presentation included video interviews with psychiatrist August Ruhs and philosopher Walter Seitter discussing the different psychoanalytic meanings of the house of our dreams.

In a different form, Dream House had previously been part of State Alpha in Bureau Europa (2008), showing how markets use the dream home as a means of seduction.

With thanks to: Bureau Europa, Liquid Frontiers, Astrid Seme

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