On Redesigning a ClassicOn Redesigning a Classic

To conclude The Hoodie Unravelled series, we investigate what makes the hoodie a timeless classic together with renowned high-fashion streetwear designers. What is involved in redesigning, reinterpreting and reinventing the hoodie, and what is needed to keep new designs interesting and innovative?

As part of its long-term partnership with Het Nieuwe Instituut, the Rotterdam-based collective Concrete Blossom has developed an on-site programme of events and activities to complement the exhibition The Hoodie, co-organised with the team behind Thursday Night Live! Based on the central question of who and what makes the hoodie cool, The Hoodie Unravelled deconstructs this fascinating item of clothing in a variety of ways. The multi-location on-site-programme in Rotterdam consists of a series of (closed) workshops, public lectures, several special editions of Thursday Night Live! and other events such as mini exhibitions and a film evening.