Inner Market Inner Market

Machines are capable of understanding humans better and better, and are learning how to programme people. It appears that human behaviour can be increasingly predicted through for instance profiling, marketing formulas and interactive choice architecture. Machines nudge citizens to make the 'right' decision. Do big data applications make human behaviour more or less transparent? How is unpredictability related to the age-old notion of freedom? Can human behaviour be programmed? This working session combined the insights of designer and researcher Simone Niquille with insights in to the world of nudging.

Chief Behavioural Designer at KRUKOW - Behavioural design consultancy, designing to nudge and change human behaviour since 2008. At KRUKOW we develop nudges and behavioural designs within various sectors & industries, industries that despite of their differences has a common goal: To bridge the gap between costumer behaviours and company ambitions. This has lead us to achieve profound experience within following sectors: Consumer brands & retail, utility, healthcare, transportation, finance & banking, insurance, manufacturing, pharma & med tech, waste management, work environment & housing. Sille Krukow also gave a TEDx Talk in Copenhagen about ' Design to nudge and change behaviour'.

Simone C. Niquille is a Swiss graphic designer and researcher. Her practice investigates networked optics, private spaces and facial economies. She is interested in the representation of identity without a body, the digitisation of biomass and the increasingly omnipresent optic gaze of everyday objects. She once unsuccessfuly applied for a summer job as Goofy at Disneyland Paris. As a tween she got into photography and film and won the Swiss Youth Photo prize in 2004. She received a BFA in Graphic Design from Rhode Island School of Design in Providence USA in 2010 and graduated with a Masters in Visual Strategies from the Sandberg Institute Amsterdam in 2013. Her logo designed for Microsoft KIN while interning at Wolff Olins in 2009 had a cameo appearance on Gossip Girl's Season 3 finale. She is part of design research collective Space Caviar in Genova Italy, is scientific director of White Hole exhibition space and writes a column on technology, body modification and privacy for Sang.