Inner Market
Machines zijn steeds beter in staat op het gedrag van mens te anticiperen. Het menselijk gedrag lijkt in toenemende mate te kunnen worden voorspeld aan de hand van profielen, marketingformules en interactie-ontwerp. Op basis van dat inzicht stuurt de machine de burger in het maken van de 'juiste' keuzes. Maken complexe data-applicaties het menselijk gedrag transparanter? In hoeverre kan gedrag door profilering of slim interactie-ontwerp worden beïnvloed? Wat doet dat met ons idee van vrijheid ? Deze werksessie draaide om de ideeën van ontwerper en onderzoeker Simone Niquille (CH) en inzichten van Sille Krukow (DK) uit de wereld van het zogenoemde 'nudging'.
22 mei 2014 14:00 - 16:30
Sille Krukow
Chief Behavioural Designer at KRUKOW - Behavioural design consultancy, designing to nudge and change human behaviour since 2008. At KRUKOW we develop nudges and behavioural designs within various sectors & industries, industries that despite of their differences has a common goal: To bridge the gap between costumer behaviours and company ambitions. This has lead us to achieve profound experience within following sectors: Consumer brands & retail, utility, healthcare, transportation, finance & banking, insurance, manufacturing, pharma & med tech, waste management, work environment & housing. Sille Krukow also gave a TEDx Talk in Copenhagen about ' Design to nudge and change behaviour'.
Simone C. Niquille
Simone C. Niquille is a Swiss graphic designer and researcher. Her practice investigates networked optics, private spaces and facial economies. She is interested in the representation of identity without a body, the digitisation of biomass and the increasingly omnipresent optic gaze of everyday objects. She once unsuccessfuly applied for a summer job as Goofy at Disneyland Paris. As a tween she got into photography and film and won the Swiss Youth Photo prize in 2004. She received a BFA in Graphic Design from Rhode Island School of Design in Providence USA in 2010 and graduated with a Masters in Visual Strategies from the Sandberg Institute Amsterdam in 2013. Her logo designed for Microsoft KIN while interning at Wolff Olins in 2009 had a cameo appearance on Gossip Girl's Season 3 finale. She is part of design research collective Space Caviar in Genova Italy, is scientific director of White Hole exhibition space and writes a column on technology, body modification and privacy for Sang.