SUSAN BIJL Book Launch: Inside The New Shopping Bag
Rotterdam design studio SUSAN BIJL celebrates its 25th anniversary with the launch of the book Inside The New Shopping Bag and the opening of an exhibition about its iconic tote. With founders Susan Bijl and Vincent van Duin, an introduction to the book by Laurence Ostyn (nai010 publishers), and the opening of the exhibition in Gallery 1 featuring works by photographers Scheltens & Abbenes.
29 May 2025 17:00 - 18:30
Preview Inside The New Shopping Bag. Photography by Jan Bijl, design by 75B.
1 of 4
Want to join us? Spots are limited, so reserve yours now!
Language: Dutch | Location: Nieuwe Instituut | RSVP (Free)
RSVPBook: Inside The New Shopping Bag – SUSAN BIJL
With its distinctive two-tone design and diagonal flash, SUSAN BIJL’s New Shopping Bag has been a Dutch icon for 25 years. What began as a clever alternative to throw-away plastic bags has become an international phenomenon. Inside The New Shopping Bag tells the tale of the SUSAN BIJL brand through the stories of bag owners. The colourful book reveals how fans around the world treasure their bags. The book was designed by 75B and published by nai010.
Exhibition: All The Parts for SUSAN BIJL by Scheltens & Abbenes
SUSAN BIJL asked photographers Scheltens & Abbenes to highlight the painstaking design of its products – by taking them apart. The duo experiments with translating spatial objects into flat surfaces. This photo series offers a rare insight into the complexity behind minimalist design, where nothing is left to chance and where every detail serves a purpose. It shows that every aspect of a product, down to the last thread, is the result of careful craftsmanship.
Programme
- 19:00 Doors open
- 19:30 Book launch
- 20:30 Exhibition opening and drinks
Make your evening complete!
Combine this event with a visit to our exhibitions – admission to the museum is free on Thursday evenings. Fancy a bite to eat? Join us in the Nieuwe Café!
