Nieuwe Instituut
Nieuwe Instituut

Sonneveld House

The Life Fair

11 June 2016 - 7 January 2017

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6. Consume

Consume is you buying stuff, and us knowing what you will buy before you even think of it. As a consumer you may trade your vote for whatever you want, purchase illegal goods on the darknet. Consuming is turning anything into a commodity, even your emotions and body. You consuming, is us selling.

6.1 VOTE EXCHANGE

Trade your vote for a toothbrush

Photo: Johannes Schwartz

Lotte Bögels, Pola Derks van de Ven and Asja Keeman

Youth Vote Exchange Youth Vote Exchange was campaign launched one week before the 2015 Provincial State Elections in The Netherlands. Its mission was to make people conscious about the value of our right to vote - a right that especially young voters make little use of.

On the Facebook page #Ruiljestempas, people could exchange their voting pass for a product or service they thought was more useful than their voting pass. Members of the Facebook group could place an advertisement with what they wanted to exchange for their voting pass, which ranged from a mango to a new bicycle.

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6.2 PREDICTIVE ANALYTICS

We know what you will buy tomorrow

WalmartLabs WalmartLabs uses social media analytics to guide its inventory decisions. Normally, social buzz precedes retail buzz and WalmartLabs uses social media as a real-time feedback source about new products or new upgrades people love or hate. In 2011 WalmartLabs successfully predicted an increased consumer interest in cake-pop makers and electric juicers in specific areas of the US by relying on chats on Facebook and Twitter.

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6.3 DARKNET

Visit the hidden part of the internet

DarkWebNews.com he Dark Web is the World Wide Web content that exists on networks which use the public Internet but which require specific software, configurations or authorisation to access and is not indexed by search engines.

Infamous examples of Dark Web sites include the Silk Road, an online black market best known as a platform for selling illegal drugs. The Dark Web is also used by people operating within closed, totalitarian societies to communicate with the outside world. Although much of the Dark Web is harmless, some prosecutors and government agencies are concerned that it is a haven for criminal activity.

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6.4 GNH INDEX

Quantifying a nation’s happiness

Centre for Bhutan Studies & GNH Research

Gross National Happiness Gross National Happiness is a term that was coined by His Majesty the Fourth King of Bhutan, Jigme Singye Wangchuck in the 1970s. The concept implies that sustainable development should take a holistic approach towards notions of progress and give equal importance to non-economic aspects of wellbeing.

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6.5 FASHION DOLL

Interacts uniquely with each child

Mattel with ToyTalk

Hello Barbie Hello Barbie is the first fashion doll that can have a two-way conversation with its owner. Featuring speech recognition and progressive learning features, the doll plays interactive games, tells jokes, inspires storytelling and tailors conversations based on play history. Hello Barbie listens and remembers the user's likes and dislikes, giving everyone a unique experience. She is programmed with more than 8000 lines of dialogue and 20 interactive games.

The doll enables parents to listen to their child's recorded conversations. Stored conversations can be deleted at any time.

Hello Barbie was criticised by CCFC, Campaign for a Commercial-Free Childhood. Their #HellNoBarbie campaign argues that the doll is a treat to children's privacy, wellbeing, and creativity.

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6.6 BRAIN GAME

Use the power of your mind

Mattel

Mindflex Duel Mindflex is a mental acuity game by Mattel which uses brain waves to steer a ball through an obstacle course. The brain waves are captured with the EEG headset, which allows the user to speed up or slow down a fan, thus lifting or lowering the ball.

As players learn to alternately focus and relax their minds, the ball will respond by rising and falling. An instruction manual provides various concentration and relaxation techniques to try such as math problems or visualisation and practice exercises.

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6.7 EDIBLE INSECTS

Feeding the growing demand

DeliBugs

Crickets, Mealworms, Buffalo's, Grasshoppers The growing interest in insects as a mainstream source of protein has since 2014 seen commercial realisation in Europe.

Insects are a high source of protein, minerals, vitamins, phosphorus, fibre, fatty acids and amino acids. Insect farming also promises a low environmental footprint and an ability to address global food shortages.

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6.8 NANO FOOD

The prefect food

Photo: Johannes Schwartz

Nano Nano is a powder blend of macro- and micro-nutrients, vitamins, and minerals. With three daily servings, it meets 100% of the daily nutritional needs, based on FDA, WHO and European Food Safety Authority recommendations for daily nutrition.

Nano is created with nano-technology delivered vitamins. Key nutrients are enhanced by building multi layer micro particles with an outer layer that protects the nutrient in its path to the small intestine. Both before and in the body, nutrients are protected against oxidation and acids. This gives the body the optimal chance to absorb these key nutrients.

Nano has a mild vanilla taste with a slight bite. It is is 100% vegan, and GMO free.

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