The Life Fair
11 June 2016 - 7 January 2017
5. Birth
Giving birth is the most extraordinary as well as ordinary moment. You can choose how your children will look and can control their development. But as hard as you try you will never know who your children will become. Birth is what your country needs the most.
5.1 SMART SCALE
Keep track of your child's growth
Withings
Smart Kid Scale Establishing a growth chart is one of the few objective ways to assess a baby's health. It also enables early stage detection of any obesity or undernutrition problem.
With a dedicated app, the Smart Kid Scale allows parents to keep track of their child's height and nutrition by logging bottles or breast feeding and comparing it with their growth.
Anytime parents want to check that their child's weight and height follows a regular trend, or if they need to update their milk intake, they can just launch the Baby Companion app.
5.2 VISUAL STIMULATION
Promote your baby's visual development, focus and motion tracking
Hey Bear Productions
Baby View Baby View offers a stimulating world of high contrast scenes designed to engage and delight the baby. The app encourages eye co-ordination and focus in babies in the formative months of their lives, when their sight is still developing and their vision is much more attuned to black and white and high contrast images.
5.3 SPERM BANK
Search for donors by the celebrities they look like
California Cryobank
Donor Look-A-Likes California Cryobank offers a way of selecting sperm donors based on the celebrities they look like.
Researched and selected from the Internet, CCB Donor Look-a-Likes" can be actors, athletes, musicians or other famous people. California Cryobank's online listing of donors links directly to photos of the two or three celebrities their staff has deemed each donor most closely resembles. Users can also search for donors with the Donor Look-a-Likes" search query, which produces a list of donors who resemble the listed celebrities.
California Cryobank also enables users to select donors based on their physical characteristics, nationality, religious background, education level, interests, amongst other qualities.
5.4 VACATION SEX
Go on a holiday and get pregnant
Spies Travel, campaign byRobert Boisen & Like-minded
Do it for Denmark Denmark's birth rate is one of the lowest in Europe, with 1.7 children born per family.
Danish travel agency Spies Travels has created the campaigns "Do it for Denmark" and "Do it for Mom" in an effort to promote vacations, and procreation. According to the travel agency, Danes have 51% more sex on a sunny holiday compared to their everyday life. Studies show that when couples workout together they have even more sex.
5.5 BABY BOX
Stress-free way to prepare fo a baby
Finnish Baby Box includes 50 items to take care of the baby for the first year. It includes a mattress that when put in the bottom of the box creates the baby's first bed.
The baby box is a Finnish tradition that dates back to the 1930s. The Finnish social security institution grants a box to all expectant or adoptive parents, regardless of background or income. It has been credited with helping Finland achieve one of the world's lowest infant mortality rates.
The box idea is currently spreading around the world, with local variations in South Africa, India, Australia, Canada and the United States.