Nieuwe Instituut
Nieuwe Instituut

Sonneveld House

The Life Fair

11 June 2016 - 7 January 2017

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4. Love

Love might seem a mystery to you, but as a lover you are a well-studied phenomenon. Your love is a chemical reaction that can be measured and verified. It can be stimulated by our ministry that will help you find a suitable partner. Your love is regulated by our agenda and can be a profitable affair or a costly lie. It can take forms we desire, or forms we will not accept.

4.1 SELF MARRIAGE

All you need to create your own ceremony

I Married Me Self-Wedding In-A-Box

Jeffrey Levin and Bonnie Powers

I Married Me I Married Me kit has all you need to create your own ceremony. The Self-Wedding In-A-Box includes ceremony instruction, vows, a unisex 14K gold self-wedding ring, and 24 daily affirmation cards.

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4.2 SELF MARRIAGE

Make a commitment to yourself

Shen Ying

Marry Me In 2004, Design Academy Eindhoven student Shen Ying married herself in the PSV Football Stadium in Eindhoven. Pledging faithfulness, trust, equality, and freedom, Ying made the ultimate lifelong commitment to herself.

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4.3 SOCIAL DEVELOPMENT NETWORK

Helping you find your perfect match

Ministry of Social and Family Development, Singapore

Social Development Network The Social Development Network (SDN) is a governmental body under the Ministry of Social and Family Development, which works closely with the community and commercial sectors to foster opportunities for singles to interact in social settings in Singapore.

Besides coordinating and facilitating dating activities offered by the private sector, it also educates the public on singlehood issues. Other responsibilities of the SDN include providing the necessary infrastructure and support for the dating industry, as well as to ensure the professionalism of dating agencies through an accreditation council.

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4.4 POLYAMORY

Loving more than one person

Photo: Johannes Schwartz

Pinar&Viola (Pınar Demirdağ and Viola Renate)

Family Special – Polyamory This image collection by Pinar&Viola is dedicated to polyamory, the philosophy and practice of loving more than one person. The series presents polyamory as the perfect love engagement for our times.

Five different Limoges porcelain plates and t-shirts showcase portraits of a long term domestic relationship of six adults who are in love with each other and their four children. Each plate tells a different story from the household of tomorrow: LARP Castle, Home Garden Loft, Consciousness Expanding Resort, Tantra Cloud and Kids Suite.

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4.5 POLYGRAPH

A lie detector for home use

Photo: Johannes Schwartz

Swamiware

USB Polygraph The USB Polygraph is an affordable lie detector for home use, claiming 80% to 99% accuracy.

The USB Polygraph requires no training and little skill to operate. After plugging one end into a USB port, the user needs to strap the sensors to the test subject, and runs the software. By analysing sweat, breathing and pulse rate, the polygraph reveals whether the subject is telling the truth.

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4.6 FREE WEDDINGS

Receive up to $10,000 towards your dream wedding for free

SwanLuv SwanLuv is a Seattle-based startup that offered couples the possibility to fund their wedding with a loan up to $10,000USD.

SwanLuv would survey potential couples and give higher interest rates to the relationships they believed to be stronger. Couples would get to keep the cash as long as the marriage lasts. If the marriage ends in divorce then they would have to pay the money back to SwanLuv, with interest.

Prior to its launch, SwanLuv adjusted its funding platform, from one that offered loans to one that would offer the possibility for weddings to be crowdfunded. The company explained that the reason was "due to overwhelming demand and unanticipated legal regulations/restrictions in the lending space." Their website is currently down.

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4.7 CHEMISTRY TEST

Find out the underlying compatibility between you and your partner

Instant Chemistry

Relationship Kit Instant Chemistry offers couples the possibility to quantify their underlying compatibility. The Couples Kit includes an online personality test along with two biological tests, one based on relationship satisfaction and the other on long-term chemistry.

Research has shown that biologically compatible partners enjoy greater attraction to one another and have superior relationship stability. Instant Chemistry gives couples insights into their relationships and where their strengths and weaknesses may lie.

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4.8 LOVE TESTER

A bra that opens only when it detects love

Photo: Johannes Schwartz

Rhizomatiks for Ravijour

True Love Tester True Love Tester bra automatically unhooks itself when it senses the wearer feeling true love.

Featuring embedded sensors and a high-tech clasp, the True Love Tester bra connects to a smartphone app via Bluetooth. Sensors monitor the wearer's heart rate and the app analyses the data to determine whether the wearer is experiencing true love.

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4.9 SMELL DATING

A matchmaking service that works by body odour

Tega Brain in samenwerking met Sam Lavigne en Useless Press

Smell Dating Smell Dating is a mail order dating service that connects individuals via smell. Daters are asked to wear a t-shirt for three days without showering or wearing any perfume, cologne or deodorant. After they send it back, they receive ten swatches of other people's shirts. If two people pick each other's swatches, Smell Dating connects them.

The service is based on the belief that the metrics of compatibility are primarily chemical. Smell researchers speculate that high divorce rates may be related to the overuse of deodorants and the underuse of our natural olfactory intelligence.

Smell Dating does not ask participants about sexual orientation or gender, or any other details. Research suggests that a person's genetic compatibility, gender, age, and predisposition to illness are reflected in their "smell signature." Even in blinded experiments, subjects' smell preferences align broadly with their sexual desires.

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