Night Shift is hosting an evening where they will go look for answers to questions around the writing of texts for museums and other cultural organisations. By whom and for who are these written? How accessible are they for the general public? And other questions about this topic. Sharpen your pencil, grab a pen and write along.
29 February 2024 18:30 - 20:00
It might be familiar: you visit the newest exhibition and you want to delve deep. Hence, you read up on what it is about and what the inspiration was. Once you enter the exhibition space, you walk into a group of visitors that share your exact thoughts. But the text is too small, so you have to wait for your turn. And once you finally get the chance to read it, you can't quite grasp what it is that they're actually telling you. Or even better, there is no text at all. What do you do with that?
Few aspects of the museum visit are as researched as the text sign. And still that goes wrong regularly. Too long, too vague, too small or you catch yourself casting a shadow, making it difficult to read. Why does this happen? And in what way should it be done? Is it even possible to write a text that would make all visitors equally happy about?
During the evening, the Night Shift will be looking for answers to these big questions around writing texts for museums and other cultural organisations. What is the language level and degree of accessibility that is needed for the general public? And how important are fonts, point size and spacing? And equally as important: where do you place these texts? How do we make the visitors feel invited to use the information in a way that fits them?