New NormalismNew Normalism

Going back to normal? Now is the time for New Normalism

New Normalism is a term that changes almost every time we use it. At the time of the open call in April, New Normalism was part of an idealistic narrative of change. Over the past months, as the world has learned that COVID-19 will be around for longer than anticipated, the term once again shifted in meaning. At the same time, New Normalism has been claimed by both left and right, without giving proper directions of what it should or could be. In the fourteen selected One Minutes, the confusion of the pandemic becomes tangible. It is hard to get a grip on something so vast and still unknown. Put together, and placed in associative order, these short films make for a clear voice. Images reveal what words cannot contain.

Arnoud Holleman, artist and writer, is known for his extraordinarily output that is connected by a strong thematic concern with the life and significance of images. His work has been exhibited through various museums in The Netherlands, such as Stedelijk Museum, Van Abbemuseum and Frans Hals Museum. Arnoud is currently working on a documentary for KRO/NCRV on the impact of the Holocaust in a post-war Jewish family, and how photography plays a key role in it.

In this edition of The One Minutes, the films presented are created by: Finn Borath and Laila Claessen, Peter Vadocz, Pedro Fonseca, Louisa Vergozisi, Ariela Bergman, Anuka Ramischwili-Schäfer, Marnix van Uum, Emanuele Dainotti, Sonja van Kerkhoff, Danielle Imara and Yolande Brener, Fabian Landewee, Anet van de Elzen, Jeroen ter Welle, and Alejandra Morote Peralta

Every two months, The One Minutes Foundation produces and distributes a new series of 60-second films that investigate how we perceive and engage with the moving image. The One Minutes is an active project offering an international stage for people to create, engage and connect. The series is at the forefront of international contemporary art and has been exhibited at various venues including the Power Station of Art (China), the National Gallery of Iceland, and the Whitney Museum of American Art, among other venues.

The One Minutes series New Normalism, curated by Arnoud Holleman, premieres at Het Nieuwe Instituut Online on Friday 25 September at 8pm. Arnoud Holleman, Julia van Mourik (director The One Minutes Foundation) and the participating artists will be present. New Normalism is a collaboration between The One Minutes Foundation and Maastricht Institute of Arts.